ES Booking

The agency

Boutique
by choice,
not by size.

A short roster buys the one thing that actually makes a difference: time. Time to choose dates, to negotiate them properly and to be there when it matters.

What we are

One point
of contact.

PLAYNOW exists to do one specific thing well: represent artists and DJs and run their calendar. Management, booking, strategy, brands, contracts and tour coordination under one roof, with the same person on the other end of the phone.

We work with few artists on purpose. When an agency signs thirty, all thirty get the same thing: nothing. We would rather keep a short roster where every name has a plan, a calendar and a criterion.

Based in Madrid, playing anywhere. International dates are worked with local agencies and promoters, without extra middlemen.

How we choose

Three criteria,
no exceptions.

  • 01

    Identity

    You know who they are in ten seconds: their sound, their image and what they stand for. Sounding like everything means sounding like nothing.

  • 02

    Professionalism

    On time, rider respected, decent to the venue crew, answers emails. Not glamorous, and half the job.

  • 03

    Room to grow

    There is road ahead. We are not after one hot season, we are after the next three years.

How we work

Four steps,
always in this order.

  1. I

    We listen and decide

    We look at the project, where the career stands and the market it can compete in. If we cannot see how to add value, we say so.

  2. II

    We put the house in order

    Positioning, materials, fees, rider and calendar. Before selling a date, the artist has to be ready for it.

  3. III

    We go out for dates

    Sourcing, negotiating and closing. Every show with a contract, an advance and follow-up until payment.

  4. IV

    We keep it up

    A quarterly review: what worked, what fee the market will carry and what has to change over the next six months.

Now connecting.

Brand, venue or promoter? Write to us and we will see if it fits.

Request a booking [email protected]